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Social Innovator: Joseph Feigelson

Brand South Africa
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July 3rd, 2008

Founder: Kitchen Garden

Why is Joseph a Social Innovator?

Know in horticultural circles as an “eco-trepreneur”, Joseph Feigelson brings the power of Mother Nature straight to the kitchen – literally.

Using his indoor micro hydroponic food production system, called “Kitchen Garden”, you can grow low-cost, high-quality fresh food in the comfort of your own kitchen.

Joseph is totally dedicated to the research and development of promoting good nutrition and the cost-effective usage of sprouts and herbs in every home.

A great plus to this innovative product is that you don’t have to worry about the climate or weather. In a nutshell, it’s the ultimate self-sufficient garden for anyone desiring a reliable supply of pesticide-free, high-fibre, vitamin/mineral/enzyme-rich and energising fresh food.

In his own words .

“You know that as long as you’ve got sproutable seeds you’re only a few days away from enjoying adequate, pesticide-free nutrition.”

Fast Facts

Pound for pound, a salad made from a variety of sprouts, compared with the traditional lettuce salad, costs less than half as much yet provides five times the amount of protein, six times as much vitamin C and seven times the amount of B-complex vitamins.
Captain James Cook had his sailors eat sprouts, limes and lemons for their vitamin C content to aid in curing scurvy.
The process of sprouting magnifies the nutritional value of the seed. It boosts the B-vitamin content, triples the amount of vitamin A and increases vitamin C by a factor of five to six times.
Dr Paul Talalay, Abel Distinguished Service Professor of Pharmacology, says that three-day-old broccoli sprouts consistently contain 20 to 50 times the amount of chemo-protective compounds found in mature broccoli heads, and may offer a simple, dietary means of chemically reducing cancer risk.