Brand South Africa has been mandated to manage South Africa’s Nation Brand reputation in order to contribute towards the country’s global competitiveness, as well as to inspire and instill active citizenship amongst South Africans, while contributing to social cohesion and Nation Brand ambassadorship.

As custodians of the Nation Brand, Brand South Africa aims to empower and guide key stakeholders with the nuances of cohesively communicating a Nation Brand on multiple platforms.

The Brand South Africa Master Class on the Nation Brand is a formal framework of equipping strategic stakeholders who are “flag carriers” in their own right, from the public as well as the private sectors, with the necessary skills to profile the unique features of the South African Nation Brand. Furthermore, the Master Class demonstrates that all South Africans have a role to play and are equally part of building our Nation Brand. Thus, a key outcome of Master Class training sessions is the commitment of stakeholders to aligning their entities’ marketing and communications initiatives (in terms of Nation Brand corporate identity, as well as messaging) to those of Brand South Africa.

We encourage you to engage with the Master Class content and to utilise the Nation Brand Alignment Toolkit (also available on the website) so that South Africa can maximise the visibility of its nation brand across a multitude of communication platforms.