
3 November 2016
During October, various internet photo memes popped up featuring a Ghanaian toddler absorbed in his art work. The boy became a viral sensation across social networks in South Africa, and now the full, inspirational story behind the photo has been revealed.
But it’s not all about the laughs. Thanks to the popularity of the meme and the story behind it, people have started to contribute to Adufah’s art initiative, Homeland Ghana, raising more than $4 000 within 48 hours for art education in and art supplies for Ghanaian schools.
Dear Internet, let’s donate to Jake. The kid we have had fun with. Let’s be as enthusiastic about donating. https://t.co/wYdnKnma2s pic.twitter.com/w1i0cWuS6Q
— Khaya Dlanga (@khayadlanga) October 27, 2016
While initially surprised and somewhat apprehensive by the popularity of the Jake meme, Adufah told the BBC he was happy that it had inspired the world to find out more about his home country and to contribute to the Homeland Ghana project. He said: “This money could make a huge difference to the kids – this could be something really positive going forward.”
You: But I was here just 30 minutes ago, do you really have to sign me in again?
New Security Guard: pic.twitter.com/E6RzgNUdxd— Khaya Dlanga (@khayadlanga) October 24, 2016
The memes range from tongue-in-cheek observations on local politics and social absurdities to references to other popular culture. Most are light-hearted and respectful of the image of the young Ghanaian boy.
When the teacher asks you to write a list of noisemakers and someone you hate coughs…… pic.twitter.com/0XKdkZQxiQ
— Night King (@Omarvelli) October 23, 2016
Speaking fondly of the time he spent with the children at the school, Adufah recently addressed the online popularity of the photo on his Instagram profile, along with new photo of Jake.
In the post, he writes “everyone say hi to my buddy Jake. These were moments in Ghana during my art workshop with the kids. Each kid received brand new set of crayons, pencil colours, pencils, toys and other wonderful goodies. The expressions on their faces were heartfelt.”
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