Founder: SA Rocks
It’s rare to find someone who is so passionate about something that, even after a full day’s work, they are willing to invest a good few hours more to seeing that passion grow.
Lucky for us, Nic’s passion just happens to be this wonderful country we all live in, and his mission in life to use his technical skills and resources to make sure that everyone knows about it.
Eighteen months ago, he was just an IT guy frustrated with reading scathing blogs from South Africans living abroad. But instead of just venting over the water cooler with some of his mates who might feel the same, Nic channeled his frustration into a blog – SA Rocks – which actively seeks to find one positive thing about South Africa 7 days a week, 365 days a year.
It’s obvious that Nic is part of a new generation of active citizens who are using technology to mobilize people to shift their mindsets and reassess their attitudes and behaviours.
So you might not find Nic serving up soup to the homeless at 6am, because it’s just not his style. But what you will find him doing, every day of the year, is slaving over a hot laptop in order to serve us with positive news about our fabulous country.
“Technology is an incredibly mobilising medium. Instead of going out and mobilising 10 people to help a charity, I’m mobilising 20 000 every month to believe in the same thing, and that mind shift I believe is mobilising.”
To find out more about Nic and his mission in life, visit SA Rocks
Story published on SAinfo on 22 August 2008.
Source: Brand South Africa
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